Promotional Representatives, also known as promo reps, are people who are hired to promote a brand, product, or service. They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their products, services, and brands through the use of live events, mobile tours, and guerrilla marketing instead of television, radio, and print advertising.
Promotional products, also known as ad specialties, make up a 19.4 billion dollar industry and are used by virtually every business in America. Items like mugs, t-shirts, and pens are memorable and create a low cost per impression.
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Job duties
Persuades customers to use sales promotional advertising items of wholesale commodity distributor: Visits retail establishments, for example department stores, taverns, supermarkets, and clubs to persuade customers to use advertising items to promote sale of company products. Delivers promotion items, for example posters, glasses, napkins, and samples of product, and arranges display of items in customer's establishment. May also take sales order from customer.
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Alternate job titles
- Promotional Model
- Marketing Representative
- Brand Ambassador
- Product Spokesmodel
- Street Teams
- Guerrilla Marketing Team
- Event Staff
- Crowd Gatherer
- Promo Rep
- Advertising Specialty Representative
Source of the article : Wikipedia
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